Privacy Policy

Influur Corporation ("Influur," "we," or "us") is the controller of Personal Data processed via the Services (Platform, web page, or mobile applications). By using or accessing our Services, you consent to the collection, use, and sharing of your information as described in this policy (the “ Privacy Policy”). If you disagree, please do not use the Platform or Services.

Table of Contents

Summary of Content

1. Information We Collect

What types of data we collect and the sources (directly from you, automatically, and from third parties).

2. How We Use Your Information

The specific purposes for which we process your data, including service delivery, AI development, and security.

3. How We Share Information

The categories of third parties with whom we may share your data (e.g., service providers and business partners).

4. Cookies and Tracking Technologies

The types of cookies we use and how to manage them.

5. Your Privacy Rights 

and Choices

How to exercise your rights, opt-out options, and specific rights under certain jurisdictions. 

6. Data Security and Retention

Our security measures, your responsibility, and how long we retain your data.

7. Children’s Privacy

Policy regarding the collection of data from minors.

8. Updates and Contact Information

How the Privacy Policy changes and how to contact us.

1. Information We Collect

We collect information from three main sources: directly from you, automatically as you use the Services, and from third parties.

Personal Data

Any information that identifies or relates to a specific individual.

Sensitive Personal Information

Demographic information you may choose to provide (race, ethnicity, sexual orientation, gender identity, disability status, precise geolocation) so Brands can find you for relevant opportunities. This is protected accordingly.

Confidential Business Information

We recommend caution and advise against sharing confidential business information publicly on your profile (e.g., pending campaign details, unreleased product information).

Information You Provide Directly

What We Collect

Profile and Contact Data

Name, email, postal address, phone number, passwords, usernames, and official compliance verification data (KYC/KYB).

Consumer Demographic Data

Age/date of birth, zip code, gender identity, race, ethnicity, and sexual orientation.

Professional or Creator Data

Collaboration history, campaign details, professional certifications, and industry experience.

Social Media Credentials

Credentials for platforms like TikTok, Instagram, and Facebook (including email and username).

Sensory Data

Photos, videos, or voice recordings.

User Contributions

Information you post or display on public areas of the Platform.

Other Identifying Information

Data you choose to provide to build your Profile for certain opportunities.

Information Collected Automatically

What We Collect

Device and IP Data

IP address, Device ID, domain server, device type, operating system, and browser used, 

Web Analytics Data

Webpage interactions, referring webpages/sources, non-identifiable request IDs, and interaction statistics.

Commercial Data

Transaction history and records of personal property.

Geolocation Data

IP-address-based location and GPS data.

Inferences

Profiles reflecting user attributes and behaviors drawn from other Personal Data.

Technical Analytics Data

Crash reports/error logs (via Sentry), mobile app user behavior analytics (via UXCam and Clevertap), app engagement metrics, and session data,

Authentication and Access Data

Login history, last active timestamps, Terms of Service/Consent records.

Information from Third Parties

What We Collect

Social Network Data

Email, phone number, username, IP address, Device ID, social media demographic data (if you register using social media credentials like TikTok, Instagram, or Facebook)

Social Media Analytics Data

Account handles from TikTok, Instagram, Facebook, YouTube, and Spotify. Follower counts, bio, and profile details. Engagement metrics (likes, comments, shares, views). Audience demographics and analytics. Post thumbnails, videos, media content (retained for limited periods). Collected via direct API integrations and third-party services like IMAI and OnSocial.

Marketing Vendors

Information from vendors assisting with marketing/promotional services.

Third-Party Sign-Ins

Content or information from your accounts if you sign in via third-party sites (e.g., social networks)

2. How We Use Your Information

We use your Personal Data for the following purposes:

Purpose Category

Usage (What We Do With Your Information)

Platform Operation and Support

Providing the Platform and its contents, processing transactions and payments, facilitating matching between brands and creators, managing campaigns, and providing customer support and assistance.

Product Improvement 

and AI

Improving and administering the Services through testing and research; personalizing content; speeding up searches; and training, testing, and improving our AI models and algorithms using anonymized and de-identified data.

Financial and Regulatory Compliance

Processing payouts, conducting identity verification and anti-money laundering checks (KYC/KYB), maintaining transaction records, implementing fraud detection, fulfilling legal obligations (court orders, regulations), and enforcing our rights and agreements (including billing/collection).

Marketing and Communications

Marketing and selling the Services, sending emails, updates, customer support interactions, and communications; including celebrating creator milestones and engagement on our public social channels.displaying advertisements, Interest-Based Ads (targeted advertising); and facilitating direct Brand/Creator communication.

Data Analysis and Monitoring

Monitoring usage patterns, application performance, and generating reports for debugging, A/B testing, and measuring campaign effectiveness.

Automated Decisions

Limited profiling to suggest creator-brand matches, contract eligibility criteria, and detect fraud. These decisions are subject to meaningful human review, and you have the right to contest them.

3. How We Share Information

We may share your Personal Data with the following categories of recipients:

Category of Recipient

Subprocessors (Who We Share With) 

Service Providers and Contractors

Parties performing business functions (cloud hosting, payment processors, fraud prevention, connected third-party platforms).

Business and Advertising Partners

Companies we partner with for joint promotions, advertising, marketing, analytics, and third-party ad networks for Interest-Based Ads.

Corporate Affiliates

Our Mexican subsidiary, Influur MX, S. de R.L. de C.V., may collect Personal Data on behalf of Influur Corporation, acting as a processor under our instruction.

Legal and Safety Requirements

To comply with legal processes (court orders, regulatory requests) and to protect the rights, property, or safety of Influur and others.

Business Transfers

A buyer or successor in case of a merger, acquisition, or sale of assets.

Aggregated Data

Data that has been aggregated, de-identified, or anonymized for lawful business purposes.

Contractual Safeguards: We bind processors/sub-processors with written agreements. Our current list of sub-processors is available here.

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4. Cookies and Tracking Technologies

We and our service providers use technologies like Cookies (including pixel tags, web beacons, and JavaScript) to operate and improve the Services.

Cookie Type

Usage (What We Do With Your Information)

Essential

Required to provide features you request (e.g., secure log-ins).

Functional

Used to remember your choices, settings, and preferences (e.g., language).

Performance/Analytical

Used to understand how visitors use our Services (e.g., page views).

Retargeting/Advertising

Collect data about your online activity to deliver relevant advertising (Interest-Based Ads).

You can refuse or delete Cookies through your internet browser settings, but disabling them may affect some functionalities.

5. Your Privacy Rights and Choices

Overview (What This Includes)

Access, Correct, Delete Your Data

You can access, rectify, erase, restrict, object to processing, request data portability, or withdraw consent at any time. You can review data collected over the past 12 months.

Making a Request

Email us at privacy@influur.com. We will respond to your request within 30 days (extendable once for 30 days when permitted by law). 

Opt-Out Options

Process (How To Do It)

Location Tracking

Disable location setting on your device.

Marketing Emails

Adjust account preferences or email privacy@influur.com. 

AI Training 

Email privacy@influur.com with subject "AI Training Opt-Out". (Opting out will not affect data already anonymized and incorporated into our models).

Targeted Ads

Adjust account preferences, email us at privacy@influur.com, or change browser Cookie settings. 

Rights by Location

Additional Protections

California Residents (CCPA/CPRA)

Right to request disclosure of data use for direct marketing, right to opt out of data sale/sharing, limit use of Personal Data, and right to limit the use of Sensitive Personal Information.

EU and UK Residents (GDPR)

Right to restrict/object to processing, access, and delete data, human review of automated decisions, protection of special categories (e.g., racial or ethnic origins).

Mexican Residents  (LFPDPPP)

ARCO rights (Access, Rectify, Cancel, Object), revoke consent, and limit data use.

Colombian Residents  (Habeas Data)

Right to know, update, rectify, and delete your Personal Data.

If you want to exercise your rights or learn more, contact us at privacy@influur.com.

6. Data Security and Retention

How We Protect Your Information

Security Measures

We use physical, technical, and administrative protections, including encryption, secure servers, and firewalls, to safeguard your Personal Data.

User Responsibility

You are responsible for protecting your password and limiting device access.

Security Risk

No electronic transmission is 100% secure. Any transmission is at your own risk.

Data Retention

We retain your Personal Data only as long as necessary to fulfill the purposes, comply with legal obligations, resolve disputes, and enforce agreements.

7. Children’s Privacy

The Platform is intended only for users who are at least 18 years old.

We do not knowingly collect personal information from children under 13 years old. If we become aware of data collected from children under 13, we will take immediate steps to delete it.

8. Updates and Contact Information

Changes to Policy

We may update this Privacy Policy periodically. Your continued use means you accept the revisions. We will provide prominent notice and obtain consent for material changes where required by law.

Contact Us

For questions about this Privacy Policy contact us: privacy@influur.com 

Address: Influur Corporation, 501 Brickell Key Drive, Suite 509, Miami, FL 33131

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