Glossary on product management & user feedback

Earning a commission by promoting other people's products.

A set of rules used by search engines to determine the ranking of web pages.

Changes made to a search engine's algorithm.

Descriptive text added to an image to make it accessible and indexab.

The clickable text in a hyperlink.

Information about the age, gender, location, interests, etc., of an influencer's audience.

The perceived trustworthiness and expertise of a website.

The percentage of visitors who navigate away from a site after viewing only one page.

When customers or employees enthusiastically promote and defend a brand to their networks, often as a result of positive experiences or loyalty programs.

A person who represents and promotes a brand to their audience, typically having a long-term association with the brand.

A partnership between a brand and an influencer to promote products or services.

A prompt for users to take a specific action.

The ratio of users who click on an ad to the number of total users.

Measuring the number of conversions against the number of clicks.

Evaluating the strengths and weaknesses of competing brands.

The use of various promotional techniques and channels to increase the reach and impact of your content beyond its original audience, including social sharing, influencer marketing, and paid advertising.

A schedule outlining when and what content will be posted by an influencer.

Distributing existing content on other platforms to reach a wider audience.

The percentage of users who engage with targeted content.

The percentage of users who take a desired action, such as making a purchase.

The trail of data you leave while using the internet, which brands and influencers use to understand and target audiences.

Metrics measuring the level of audience interaction with content.

The percentage of an influencer's audience that interacts with a post.

Content that is available only for a short duration, like Instagram Stories, encouraging more immediate engagement from viewers.

Content that remains relevant and valuable over time.

Delivering content to a specific audience based on their geographical location.

The use of targeted hashtags to increase content visibility and discoverability.

The number of times a piece of content is displayed.

A link from an external site pointing to your site.

Data and metrics that measure the impact and effectiveness of an influencer's content

A formal agreement between a brand and an influencer, detailing terms of partnership, deliverables, compensation, and copyright ownership.

A marketing strategy that involves collaborating with influential individuals to promote a brand.

The process of identifying and engaging with influencers who can help promote your brand, product, or service to a wider audience, often involving personalized communication.

A classification system based on follower count or engagement rates, categorizing influencers as nano, micro, macro, or mega, which helps brands choose the right type of influencer for their campaigns.

Specific metrics used to measure the effectiveness of marketing campaigns, including reach, engagement rate, and conversion rate.

Specific terms or phrases that users enter into search engines.

A specific page designed for a user to land on after clicking a link.

A method used in digital marketing to identify new users or customers who resemble a company's existing customers, in terms of interests and behaviors, on platforms like Facebook and Instagram.

An influencer with a large following, typically ranging from hundreds of thousands to millions of followers.

A package of information and statistics provided by influencers to brands, showcasing their audience demographics, engagement rates, and previous collaboration examples.

The Meta Business Partner program is an accolade awarded by Meta to companies that demonstrate exceptional capabilities in driving business growth across Meta platforms. To attain the partner badge, companies are required to meet rigorous criteria outlined by Meta, which include showcasing technical proficiency, establishing a proven track record in fostering business expansion, and achieving a substantial level of ad spend or business pages managed.

An influencer with a smaller, but highly engaged, audience, often focused on a specific niche.

Social media personalities with smaller followings, typically under 10,000, known for high engagement rates. They are valued for their authenticity and close community.

A specialized segment of the market for a particular kind of product or service.

Visitors who come to a website through unpaid search results.

A link from your site to an external site.

A transparent relationship between a brand and an influencer where the influencer is compensated for promoting a product or service.

The ratio of net profit to the cost of an investment.

The total number of people who see an influencer's content.

Using social media platforms to promote products or services.

Social media posts that allow users to make purchases directly through the post, streamlining the buying process.

The actual and perceived value gained from being active on social media, such as followers, likes, and shares.

The practice of tracking conversations around specific phrases, words, or brands, and then leveraging those insights to discover opportunities or create content for those audiences.

Psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation, often seen in reviews, testimonials, and endorsements.

Content created by an influencer in partnership with a brand, usually disclosed to the audience.

The art of conveying messages or information through stories and narratives, a powerful tool in marketing for connecting with audiences on an emotional level.

Mentioning or linking another user's profile in your content, often used to credit collaborators or to increase visibility.

The TikTok Marketing Partners Program is a new frontier for advertisers looking to tap into the heart of short-form video content. With TikTok's explosive growth, this program offers a curated list of trusted partners equipped to help brands excel on the platform. From campaign management to creative development, these partners provide the expertise needed to navigate TikTok's unique ecosystem and connect with audiences in meaningful ways.

Content created by users, often featuring a brand or product.

A marketing strategy that encourages users to create and share content.

The process of selecting and showcasing user-generated content that aligns with a brand's values or campaign goals, enhancing authenticity.

A detailed representation of your target audience, crafted based on research and data. Personas help in creating content that resonates with your audience's needs and preferences.

A strategy aimed at spreading information about a product or service from person to person by word of mouth or shared via the internet or email, to achieve a rapid increase in awareness or sales.

Video blogging, where content creators share their experiences, thoughts, or tutorials in video format, often incorporating personal stories to build connections with their audience.

An online seminar or workshop, increasingly used by brands and influencers for educational content, product demonstrations, or community building.

The practice of granting an influencer permission to post sponsored content on their social media channels directly, using the brand's advertising account. This allows brands more control over the ad's performance and targeting.