Race Mode: Inside Influur’s Takeover at the Grand Prix of Mexico

The suite life, Mexico edition

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From Friday through Sunday, Influur hosted top creators, artists, music executives, and motorsport fans at our private Influencer Pit Stop overlooking the circuit’s most iconic turn. The experience was designed to merge the thrill of racing with the boldest voices in music and culture.

Powered by Lenovo, Kbeauty, Twitch, 5020 Records, and Kaba, the space turned once again into the ultimate intersection of innovation, beauty, sound, and connection.

Guests were welcomed into an atmosphere full of energy, content, and a few unexpected twists. One of the highlights? Our Hot Seat, where creators faced rapid-fire questions and challenges that had the whole suite laughing, gasping, and posting.

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Taking over racing, one suite at a time

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From every corner of Latin America and the United States, our guest list reflected Influur’s global reach and the creative diversity that defines our community.

Among the attendees:

‍Influencers: El Borrego, Mich Chavez, Majo Vargas, Aaron Mercury, Isa Vasquez.

‍Artists:  Mau y Ricky, Aria Vega, Esaú Ortiz, Reykon

‍Music Executives:  Peter Rugo & Mathew Hyun from Keel LA, Jay Ricks from Meta, David Lobato & Alejandro Mejia from Warner Music Mexico, Camila Varela from 5020 Records, Oriana Marcano from Double P Records & Roberto Lopez from Sony Music Mexico

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Want to check out everyone who joined us?
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Take a look at the highlights below:

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Day 1: Race Start

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📸 Link

🎥 Link

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Day 2: Full Speed

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📸 Link

🎥 Link

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Day 3: Chequered Flag

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📸 Link

🎥 Link

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Want more photos? Check them out here.

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Why it mattered

Racing events have become the new epicenter of cultural hype, where speed, style, and influence collide. It’s where brands make bold statements, artists connect with global audiences, and creators turn moments into movements.

At the Grand Race of Mexico, Influur once again proved its ability to capture that intersection. We brought together the energy of motorsport, the creativity of the music world, and the influence of digital culture under one roof. Our suite became a hub for the conversations and connections shaping what’s next.

By leading these cultural intersections, Influur continues to redefine how brands and creators show up on the world’s biggest stages.

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What’s next

The finish line in Mexico is just the beginning. Influur’s momentum continues with new partnerships, AI tools, and experiences that connect creators and brands in ways that move culture forward.

If you missed the suite this time, stay tuned. The next lap is already in motion.

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