Glossary on product management & user feedback

Influencer Marketing
A marketing strategy that involves collaborating with influential individuals to promote a brand.
A set of rules used by search engines to determine the ranking of web pages.
Conversion Rate
The percentage of users who take a desired action, such as making a purchase.
UGC (User-Generated Content)
Content created by users, often featuring a brand or product.
A specialized segment of the market for a particular kind of product or service.
CTR (Conversion Tracking Rate)
Measuring the number of conversions against the number of clicks.
Bounce Rate
The percentage of visitors who navigate away from a site after viewing only one page.
UGC Campaign
A marketing strategy that encourages users to create and share content.
Delivering content to a specific audience based on their geographical location.
Alt Text
Descriptive text added to an image to make it accessible and indexab.
Specific terms or phrases that users enter into search engines.
Organic Traffic
Visitors who come to a website through unpaid search results.
Engagement Rate
The percentage of an influencer's audience that interacts with a post.
CTR (Click-Through Rate)
The ratio of users who click on an ad to the number of total users.
The number of times a piece of content is displayed.
The total number of people who see an influencer's content.
The perceived trustworthiness and expertise of a website.
CTA (Call-to-Action)
A prompt for users to take a specific action.
Evergreen Content
Content that remains relevant and valuable over time.
ROI (Return on Investment)
The ratio of net profit to the cost of an investment.
SMM (Social Media Marketing)
Using social media platforms to promote products or services.
Content Targeting Rate
The percentage of users who engage with targeted content.
Engagement Metrics
Metrics measuring the level of audience interaction with content.
Affiliate Marketing
Earning a commission by promoting other people's products.
Inbound Link
A link from an external site pointing to your site.
Outbound Link
A link from your site to an external site.
Competitor Analysis
Evaluating the strengths and weaknesses of competing brands.
Algorithm Update
Changes made to a search engine's algorithm.
Landing Page
A specific page designed for a user to land on after clicking a link.
Anchor Text
The clickable text in a hyperlink.
Audience Demographics
Information about the age, gender, location, interests, etc., of an influencer's audience.
Hashtag Strategy
The use of targeted hashtags to increase content visibility and discoverability.
Influencer Analytics
Data and metrics that measure the impact and effectiveness of an influencer's content
Content Calendar
A schedule outlining when and what content will be posted by an influencer.
Brand Ambassador
A person who represents and promotes a brand to their audience, typically having a long-term association with the brand.
Brand Collaboration
A partnership between a brand and an influencer to promote products or services.
Sponsored Content
Content created by an influencer in partnership with a brand, usually disclosed to the audience.
Micro Influencers
An influencer with a smaller, but highly engaged, audience, often focused on a specific niche.
Macro Influencers
An influencer with a large following, typically ranging from hundreds of thousands to millions of followers.

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