One artist. One year. A complete release arc.
Total Views
Average Engagement Rate
Influencers Activated
Challenge
By the beginning of 2025, Beéle was entering a defining creative stretch. With Borondo and multiple collaborations planned across the year, the focus was not a single release moment, but how to accompany an evolving body of work as it unfolded across platforms, audiences, and markets. Each song needed room to live on its own, while still contributing to a broader, consistent presence as Beéle’s reach continued to expand beyond his core markets.
Solution
Influur partnered closely with Beéle’s team throughout 2025, aligning influencer activity with his creative calendar and release cadence.The strategy followed the natural rhythm of his music
Pre-album:
Early releases like Mi Refe, Sobelove (Phases 1 and 2), and I Miss You introduced Beéle’s sound and personality ahead of Borondo, helping establish early creator adoption and organic conversation around his catalog.
Album release – Borondo:
The album rollout centered on No Tiene Sentido, supported across multiple phases to allow creator usage to build and sustain over time. Additional tracks such as Quedate, Top Diesel, and Algo Bueno extended the album’s presence, keeping it active in social feeds well beyond launch week.
Post-album expansion:
Following the album, campaigns accompanied Beéle’s collaborations and regional growth.Universidad with Tini connected audiences across the Southern Cone and Spain.Lençóis Maranhenses focused on Brazil through locally relevant creators and travel-driven storytelling.La Patadita with Elvis Crespo reached broader tropical and multi-generational audiences.Across each phase, the work adapted to his music, combining different creator styles and focusing on US Latin while expanding across LATAM and international markets.
