1. There are two ways you can start your public campaign:
a. Click the “My Jobs!” button located in the lower middle portion of your screen, and then click the “+” button located at the upper right corner of your screen.
b. Click the “Start Now!” button located at the top of your screen.
2. Pick the “Public Job with Open Applications” option on the visibility page.
3. Give your job a name.
4. Add the details of your campaign.
Remember to use the “Add a description” bucket to add all details of the content you want. Think of this section as your “contract” with the creator inside the app. a) If you want the creator to tag your business in their post make sure to specify it on the “Add tags” bucket. b) If you want the creator to use specific hashtags in their post make sure to specify it on the “Add hashtags” bucket.
5. Specify if your job requires the creator to be at a specific location or not by choosing “Create from anywhere” or “Physical Presence Required”.
6. If the creator is required to be at a specific location, make sure to fill out the location tab with the exact address, as well as the date and time tabs.
7. Fill out as much information as possible in the audience window. This section will help creators know if their audience matches your target audience.
8. Set deliverables and dates for posting.
9. Specify how much you will be paying for all the deliverables you recently chose.
10. Publish your campaign!
What is the difference between a public LWT and a private LWT? A public LWT is an open listing. All creators are shown it and have the ability to apply if they are interested. If the creator applies, they are accepting all the conditions and details listed on the public LWT description (price, deliverables, posting dates, draft requirements). Therefore, they are not able to negotiate. On the contrary, a private LWT is an invitation that is only sent to one specific creator. The creator is able to accept, decline or negotiate the price or deliverables of said invitation. This invitation is private and will not be shown to anyone else.
What should I put in the job title? The job title can be an eye catching phrase that summarizes what the job will be about. It could be the name of your product or service such as “Creators for (name of your brand)”, or a description of what the content will be about “Haul for Mother’s Day”.
What should I write in the job description? The job description is basically your contract with the creator inside of the app. It should contain any details that you need the creator to know for them to successfully deliver the content you want. Those details should include an introduction to your brand, specific instructions or requirements in regards to the content and specifications as to what type of creator you are looking for (ex. Female creators between 25 and 30 years old that have toddlers).
How long should I wait to check my applicants? We recommend giving at least 24 business hours to first check your applicants. The app will show you by then which creators better match your needs. However, you are able to see all applicants and select the ones of your liking.
What price should I set to pay the creators? We encourage you to use this article as a reference to find out how much money to post your public campaign with. The article helps you base the price based on your target creators and the target audience you need to reach for your campaign. Prices are adjusted based on the country the creator is based as well.