Shakira and Lele Pons break records with Influur’s strategic influence
The Challenge
Shakira aimed to launch her single “Puntería” with a high-visibility impact that would match the level of viewership usually seen in major broadcast events, but at a fraction of the cost. The challenge was to reach unprecedented levels of engagement while keeping costs low.
The Solution
Influur partnered Shakira with mega-influencer Lele Pons to create a powerful reel that would resonate across demographics, leveraging Influur’s deep influencer network to amplify organic reach. With dynamic content and a focus on empowering female voices, the campaign quickly gained traction, achieving viral status.
Results
83 million organic views
Almost matching Super Bowl viewership.
Viewership comparable to the population of CA
Or 4-times a sold-out Madison Square Garden.
700x cost efficiency versus a Super Bowl ad
Demonstrating the power of strategic influencer partnerships.
What our clients say about us:
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