Subway creates its very own influencer soccer team during peak season
20M+
Organic views
$0.003
Cost Per View (CPV)
44
Pieces of content paid for
111
Pieces of content earned
The Challenge
Subway wanted to capture the attention of soccer fans during a major season by becoming part of the conversation surrounding the sport.
The Solution
Created the "Subway Footlong Club," an influencer-led soccer team, including 110M total followers. Influencers received branded starter packs, participated in events, and produced extensive content beyond expectations.
Results
20M
Organic views with a cost per view (CPV) of just $0.003.
111
Pieces of content achieved, while Subway only paid for 44
Successfully integrated Subway into soccer culture, enhancing brand visibility and engagement.
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
Subway Footlong Club
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