Race mode on: Inside Influur’s Takeover at F1 Miami
The most anticipated and adrenaline filled weekend fueled us to take things to another level on our Influencer Pit Stop. We spent three days of unmatched speed, high-profile guests, and cultural crossovers at the F1 Miami. The world was supposed to stare at the race, but we forced them to stare at the centerpoint of influence.
F1: The suite life, three days straight
From Friday through Sunday, Influur hosted top creators, music execs, artists, and motorsport fans at our private Pit Spot overlooking Turn 1, which was designed to bring together the best of F1 and the boldest in culture. Sponsored by L'bel, Sony, and DS Labs, the space brought together the best of F1 and the boldest in culture.
Guests stepped into an environment filled with energy, real-time content, and a few surprises. One of the crowd favorites? Our Hot Seat, where creators are put to the limit with the spiciest questions and challenges.
Watch what went down at the Hot Seat:
Austin Palao, João Ferreira, Hugo Garcia: : https://www.instagram.com/reel/DJP1l0Tvkk9/
Brianda: https://www.instagram.com/reel/DJNJM8TvJKr/
Jess Judith: https://www.instagram.com/reel/DJPbi5Ivb5M/
Taking over the world, one suite at a time
From all the corners of the United States and all around Latin America, the diversity of our guest list mirrored Influur’s global community. Among the attendees:
- Influencers: Jen Selter, Daniel Alonso Góndez (Yo soy Plex), Ariadna Gutierrez
- Artists: Beto Monte from Rawayana, Elena Rose, and Myke Towers
- Music executives: Txema Rosique and Nicolas Verrengia from Sony Music Entertainment, Ady Harley from Meta’s Music Label Partnerships, and Sebastien Lintz from Big Instrumental
Want to check out all of our guests?
Take a look at the recaps we pulled together with our favorite moments:
May 2: Race Start
Photo Recap: https://www.instagram.com/p/DJMQQXhRNoJ/?img_index=1
Video Recap: https://www.instagram.com/p/DJMpBbKRPlr/
May 3:
Photo Recap: https://www.instagram.com/p/DJO8JTHRZtv/?img_index=1
Video Recap: https://www.instagram.com/p/DJPDAUMRPsm/
May 4: Chequered Flag
Photo Recap: https://www.instagram.com/p/DJRw8VeRjMq/?img_index=1
Video Recap: https://www.instagram.com/p/DJSB2_EP_fu/
Want more photos? You can find them here.
Why it mattered
This wasn’t just about F1. It was about connection and culture, from start to end. In a city known for its speed and energy, we created space to slow down, make real connections, and amplify creators and voices that move the industry. By merging start-line intensity with Influur’s signature finesse, we continue to prove that a Grand Prix weekend can be more than a race, it can be a cultural moment. As the chequered flag waved in Miami, it marked not just the end of a race, but the beginning of new connections and cultural moments.
What’s next?
From the checkered flag in Miami to our next big idea, Influur’s engine is still roaring. Expect new tools, fresh activations, and more ways to connect creators with the most powerful industries… both on and off the track. If you weren’t here this time, consider this your sign. The best is yet to come.
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