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Content Syndication

Distributing existing content on other platforms to reach a wider audience.

Content Syndication, a term often thrown around in the world of influencer marketing, is a strategy that can greatly amplify the reach of your content. It's all about taking your original content and re-publishing it on other sites to reach a larger audience. But it's not as simple as just copying and pasting your content onto another site. There's a lot more to it, and that's what we're going to dive into in this glossary entry.

Understanding content syndication can be a game-changer for influencers and marketers alike. It can help you reach new audiences, increase your online presence, and even improve your SEO. So, let's get started and delve into the world of content syndication.

What is Content Syndication?

Content Syndication is a method of re-publishing existing content on other websites in order to reach a broader audience. It's a bit like having your article or blog post published in a newspaper and then having that newspaper distributed in multiple cities. You're essentially doing the same thing, but online.

Content syndication can be done in various ways. You can syndicate your entire content, or just parts of it. You can syndicate your content on similar sites, or on sites that reach a completely different audience. The possibilities are endless, and the strategy you choose will depend on your goals.

Benefits of Content Syndication

One of the main benefits of content syndication is that it can significantly increase your reach. By having your content published on multiple sites, you're able to reach audiences that you wouldn't have been able to reach otherwise. This can lead to increased traffic to your site, more followers, and ultimately, more conversions.

Another benefit of content syndication is that it can improve your SEO. When your content is syndicated on other sites, those sites will often link back to your original content. These backlinks can improve your site's SEO, making it easier for people to find your content through search engines.

Drawbacks of Content Syndication

While content syndication has many benefits, it also has a few drawbacks. One of the main drawbacks is that it can lead to duplicate content. If your content is published on multiple sites, search engines may see it as duplicate content, which can hurt your SEO.

Another drawback is that you have less control over your content once it's syndicated. The site that syndicates your content may edit it, change the formatting, or even remove your byline. This can lead to your content being presented in a way that you're not happy with.

How to Syndicate Your Content

Now that you understand what content syndication is and the benefits and drawbacks, let's talk about how to actually syndicate your content. The process can be broken down into a few key steps: identifying potential syndication partners, reaching out to them, and then managing the syndication process.

Before you start syndicating your content, it's important to have a clear understanding of your goals. Are you trying to reach a new audience? Increase your site traffic? Improve your SEO? Having clear goals will help guide your content syndication strategy.

Identifying Potential Syndication Partners

The first step in content syndication is identifying potential syndication partners. These are the sites where you'll be re-publishing your content. When choosing potential partners, it's important to consider their audience. You want to choose sites that have an audience that aligns with your target audience.

Another thing to consider when choosing potential syndication partners is their site's authority. Sites with a high authority are more likely to have a larger audience and can provide more SEO benefits. You can use tools like Moz's Domain Authority Checker to check a site's authority.

Reaching Out to Potential Syndication Partners

Once you've identified potential syndication partners, the next step is to reach out to them. This can be done through email or through a contact form on their site. When reaching out, it's important to be professional and to clearly explain the benefits of content syndication.

It's also important to be clear about what you're asking for. Are you asking for them to re-publish your entire content, or just a part of it? Do you want them to link back to your original content? Being clear about your expectations can help avoid misunderstandings down the line.

Managing the Syndication Process

Once you've reached an agreement with a syndication partner, the next step is to manage the syndication process. This involves providing them with your content, checking to make sure it's been published correctly, and then monitoring the results.

It's also important to keep track of where your content has been syndicated. This can help you measure the success of your content syndication strategy and make adjustments as needed.

Best Practices for Content Syndication

Now that you know how to syndicate your content, let's talk about some best practices. Following these best practices can help ensure that your content syndication efforts are successful.

First and foremost, it's important to always provide value. Whether you're syndicating a blog post, an infographic, or a video, your content should provide value to the audience. This will make it more likely that they'll engage with your content and visit your site.

Choose the Right Content

Not all content is suitable for syndication. The best content for syndication is evergreen content - content that remains relevant and valuable over time. This type of content can continue to attract visitors and generate traffic long after it's been published.

It's also important to choose content that has already proven to be successful. If a piece of content has already attracted a lot of visitors or generated a lot of engagement on your site, it's likely to do the same on other sites.

Use Canonical Tags

As mentioned earlier, one of the drawbacks of content syndication is that it can lead to duplicate content. However, this can be avoided by using canonical tags. A canonical tag is a piece of HTML code that tells search engines which version of a piece of content is the original.

By using canonical tags, you can ensure that search engines recognize your content as the original, even if it's been syndicated on other sites. This can help prevent any SEO issues related to duplicate content.

Monitor Your Results

Finally, it's important to monitor your results. This involves keeping track of where your content has been syndicated, how much traffic it's generating, and how it's affecting your SEO.

By monitoring your results, you can see which syndication partners are providing the most benefits and adjust your strategy accordingly. You can also use this information to prove the value of content syndication to stakeholders or clients.


Content syndication is a powerful tool that can help influencers and marketers reach a larger audience, increase their online presence, and improve their SEO. However, it's not a one-size-fits-all strategy. It requires careful planning, execution, and monitoring to be successful.

But with the right approach and the right partners, content syndication can provide significant benefits. So, why not give it a try? You might be surprised at the results.

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