How a Viral Sound Becomes a Hit Song: The Sami Brielle Blueprint
A single party phrase turned into a viral anthem, and then into a remix by David Guetta. Sammi Brielle’s story is a masterclass in how energy, timing, and audience insight can turn a sound into a song. In this blog, we break down the blueprint from spontaneous moment to dancefloor hit.
We talk a lot about songs going viral on TikTok, but what happens when the sound comes first? What happens when a beat, a phrase, or a vibe starts spreading like wildfire—before there’s even a full track to stream? That’s when we get something special: a viral sound that becomes a full-blown song.
It’s happening more and more in the music industry, and few artists are leaning into this new model better than Sami Brielle. Her rise is a playbook for how to move from viral clip to cultural moment—and build a fanbase in the process.
The Anatomy of a Viral Sound
Before we talk about songs, let’s talk about sounds. On platforms like TikTok and Instagram Reels, people don’t just listen to music—they use it. Whether it’s to tell a story, make a joke, or set a mood, music becomes a tool for creators to express themselves.
What makes a sound go viral? Usually, it hits one or more of these:
- It’s instantly emotional (funny, heartbreaking, uplifting)
- It’s relatable, catchy and loopable
- It offers a clear creative prompt for creators (e.g. a transition, reveal, or caption moment)
Sometimes it’s a snippet of a finished song. But increasingly, it’s a demo, a chorus idea, or even just a line that someone posts for fun. And when the audience grabs onto it? That’s when the game begins.
Enter: Sami Brielle
Sami didn’t set out to make a viral song. She was simply chasing a vibe—a feeling most of us know all too well: the chaotic, exhilarating energy of heading out for a big night.
The phrase came naturally:
"It’s 9:00PM on a fcking Friday, get the fck up, we’re going to Hyde."
It wasn’t part of a campaign or a marketing push. It was a relatable, hype-filled moment that captured the energy of the nightlife. In her interview with Influur’s Mic Drop series, Sami explained how she quickly realized the phrase had legs. At the party where it all started, she was having fun with friends, and began repeating the phrase every time someone asked her the time—turning it into a recurring punchline that everyone around her latched onto.
That night, she met a DJ. They clicked, and ended up building the sound together based on that exact structure. What started as a joke became a beat. What started as a beat became a viral sound.
When Sami posted the sound on TikTok, it caught fire. People used it in party recaps, outfit transitions, Ibiza-inspired travel videos, and club montages. It became the unofficial anthem of weekend energy.
And then came the remix.
After the sound had already gone viral, David Guetta jumped in. He remixed the track, giving it a global boost and club-ready production. What started as a one-liner became a certified banger on dance floors around the world.
Watch Sami tell the full story on Mic Drop with Influur
What We Can Learn From Sami’s Story
Sami Brielle’s rise wasn’t planned. But it was smart. Here’s what she did right—and what any artist can take away:
- She trusted the moment
That one line wasn’t part of a scripted campaign. It was her, being herself, in a real moment. Audiences can feel that. - She moved fast, but with intention
Once she saw the sound was picking up, she didn’t wait. She found the right collaborator, shaped the track, and leaned into the momentum. - She let the crowd shape the path
The energy didn’t come from a push. It came from people using the sound to soundtrack their nights out. Sami just made sure to amplify that..
Why This Model Is Powerful Right Now
This kind of organic, bottom-up song development works because it meets culture where it is. People aren’t waiting to be told what the song of the summer is. They’re making it themselves.
When artists listen to what’s catching on—and then build around that—it leads to music that already has an audience waiting for it.
How To Turn a Viral Sound Into Your Next Big Release
- Capture and share the moment early: Say impactful phrases on camera and post raw versions before they’re polished—energy matters more than perfection.
- Collaborate and co-create: Partner with DJs, producers, or other creators who understand the vibe to help turn a viral moment into a complete track.
- Use audience reactions to guide your release: Watch how people use the sound, involve them with teasers and snippets, and shape your release based on the content and feedback it inspires.
Final Thought: The Next Big Hit Might Already Be In Your Camera Roll
You don’t need a studio session or a rollout plan to start a hit. You need a moment with energy. A line that sticks. A beat that comes after.
Sami Brielle reminded us that virality doesn’t start in a booth. It starts in real life. It starts at 9PM on a f*cking Friday, when someone says something so real, everyone wants to hit play.
Full Episode Transcript:
Sami (Guest): Is it really? Oh my god, wait, today’s Friday? Shut up. And it’s nine in the morning. Okay, it’s nine a.m. on a fucking Friday. Get the fuck up.
Jennifer (Host): Tell me about “Let’s Go.” How did you upload it and how’d you create it?
Sami (Guest): “Let’s Go” is a viral song and it kind of goes:
> “It’s nine a.m. on a fucking Friday. Get the fuck up, we’re going to Hyde, let’s go.”
The moment we uploaded it, actually the producer—the DJ I worked on the track with—he uploaded it. I have no idea what he did. But the making of the track was interesting. I met him at a frat party when I was still a UCLA student getting my degree. We became friends, one night we were hanging out and I said, “I have this idea to make a song about a basement frat party. I want a UCLA-by-RL-Grime vibe.” We made a song about a frat and it turned into “Let’s Go.”
The original lyrics were:
> “It’s nine p.m. on a fucking Friday, get the fuck up, we’re going to Pike, let’s go.”
Jennifer: Pike is a fraternity house—yes.
Sami: I went to UCLA, my best friend’s boyfriend went to USC Pike, and we would always go there. That was natural to me. Then we changed the lyric from Pike to Hyde, uploaded it, and that’s “Let’s Go.” It’s crazy. A lightning in a bottle moment.
Jennifer: At what point did you realize it was blowing up?
Sami: When Ellie Goulding made a TikTok to the song—“when you’re the voice of the club, but you’re never at the club”—everyone assumed it was her voice, which is funny because she’s British. I read comments thinking, “No guys, it’s me.” That video got about seven million views. Well-respected artists in the house-music lane were recognizing the song and making videos to it on TikTok. That was when I thought, “Oh shit, we might’ve got something here.”
Jennifer: I love “lightning in a bottle.” How have you captured and continued that momentum?
Sami: For the past few months, I’ve replicated similar video structures that have already gotten views. I have a “What Time Is It?” structure, where people ask, “Sami, what time is it? Can you say the line?” Some of these are planned—I’m transparent with my audience and talk about strategy. Sometimes I ask friends to prompt me; other times, random people on the street recognize me and say, “Sami, can you say the line?” Replicating that structure in different settings has kept the virality going.
Sami: Have you seen those videos?
Jennifer: Yes, of course! I love them.
Sami: In the beginning, months back, every video was me asking a friend to help. Nowadays three or four people come up every day saying, “Sami, can you say the line?” I’m grateful it worked.
Jennifer: Where have you derived inspiration and experience from?
Sami: Before music, I did social media for four and a half years. In college, I made interview-style videos at frat parties—hammered interviews with other hammered people. I pitched myself to brands: “If you want to reach Gen Z kids, I get hammered and interview them.” That’s what I used to do.
I had a concept called the UCLA Undie Run, a college tradition. Those videos got a hundred million views a month. I’d film for an hour and have content for a month. Working on social media in college taught me: when something works, build around it. Don’t reinvent the wheel, make it better, and double down.
Jennifer: Not many know you have songwriting roots. How did that happen?
Sami: I started writing poetry at 12. By 13–14 I put melodies to it. At 14 I bought a cheap ukulele, learned basic chords, then worked on guitar. I wrote sad music about boys. At 17 I moved to LA wanting to rap; there’s a rap video of me at 18 somewhere—don’t go look it up. It was satirical, but people thought I was serious. It flopped. I paused music for three years, focusing on social and school. My first session back was making “Let’s Go.”
Jennifer: What brought you back to the studio?
Sami: Coincidence—meeting that DJ at a frat party. “Let’s Go” wasn’t supposed to be a moment, just fun in a session. Then we realized it could be something.
Jennifer: And how’d it go from that to David Guetta remixing it?
Sami: David Guetta reached out to my manager after seeing it go viral on TikTok. I’ve never met him or spoken to him. My manager talks to his manager; I don’t even know if he knows I exist.
Jennifer: That is wild. I saw you met Paris Hilton—how was that?
Sami: I was in LA, sweaty after Pilates, grabbing my prescription at the pharmacy. A pink carpet led to Target—Paris Hilton was launching perfume at Ulta. I waited forty minutes, went home to shower and put on makeup, came back, and she showed up. I said the line to her, she said “I love that song,” and I said, “Shut up, bitch, I love you.” That’s my song! She’s like Really? She promised to play it in her next DJ set and then followed me on TikTok. She was so sweet, talking to every fan on the carpet.
Jennifer: Since David Guetta, have other artists approached you to remix.
Sami: Yes, but I only take projects that feel like the right fit in terms of timing and alignment.
Jennifer: As someone who started ground floor and went viral—any advice for music influencers?
Sami: When you find a concept that works, double down until it dies. Post as much as you can—throw spaghetti at the wall until something sticks. Then replicate what works: reduce, reuse, recycle.
Jennifer: How do you decide what to “throw spaghetti” at? Trends?
Sami: My North Star is my brand: What do I want people to think when they think of my brand? Who do I want as followers? Right now: music Gen Z girls like to dance to at the club. Girls who like to party, self-care, fitness, and focusing on themselves. Every idea must align with that.
Sami: I have a celebrity rejection story. Do you want to hear it?
Jennifer: Yes!
Sami: I was at an afterparty with Metro Boomin, I asked randomly at 3 a.m. to join a “say the line” video. He said, “I still fuck with you, but nah.” It was polite; rejection doesn’t hurt after you shoot your shot enough.
Jennifer: How do you separate “Sami the brand” from “Sami the person”?
Sami: “Sami Brielle” is an extension and over-dramatic portrayal of my extroverted party-girl side. In real life I’m more rounded. Social media exaggerates certain traits; it doesn’t show my full personality unless I livestream 24/7.
Jennifer: What do people get wrong about you?
Sami: Some think I’m unemployed—I joke about it—but I work really hard. My life revolves around career and content.
Jennifer: How do you get unstuck creatively when you’ve gone viral
Sami: I accept it, live my life, spend time with friends. Creativity ebbs and flows; it comes back.
Jennifer: Any content boundaries you won’t cross?
Sami: No porn—so no OnlyFans for me.
Jennifer: What’s the secret to virality?
Sami: If I knew, I’d have 500 million followers. We’re all guessing. Authenticity helps, but trends help. There’s no Krusty Krab secret formula.
Jennifer: What music inspires you, and what are you listening to?
Sami: I grew up on rap and Jersey club—EDM meets hip-hop. I just started listening to a ton of house music. Charli XCX is my favorite artist right now, at her shows, people aren’t on phones—they feel the music.
Jennifer: What’s next for you?
Sami: On May 16 I’m releasing “Yes Please” with Martin Jensen. This summer I have a track with fun Dubai lyrics—“Leave your man; fly to Dubai”—working with artists I can’t name yet. I’ll be in Europe this summer, definitely at Hyde London.
Jennifer: Other than “Let’s Go,” what’s been your biggest mic-drop moment in life?
Sami: Getting into UCLA. I took every AP class, scored 35 on my ACT, did all extracurriculars. My goal was a good college in LA. I pranked my parents by “de-committing” from Miami and announcing UCLA. It was huge for my family—even if my dad wasn’t thrilled.
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