The old saying “The early bird gets the worm” applies exceptionally well to this time of year if you are a marketer, brand owner, or agency. The holidays are coming and it is not usually as bright and jolly when every brand is shouting for attention and you don’t know how to make your brand’s voice stand out. This short article will help you thrive this Holiday season while racking good sales, stress-free
Holiday shopping has statistically been moving from November to August. You read that right, consumers are starting to shop earlier than ever. What does this tell you? The time to promote your brands is not December, November or even October. To be transparent, we would start in the summer.
No, we don’t mean for you to put a snowman on an ad where temperatures are reaching 100 degrees. Rather, we recommend you strategically invest in brand awareness earlier on in the year, let’s say June, and throw some discounts by the time August hits.
With people planning to tighten their holiday budgets this year, your brand can be the holiday hero by offering discounts. Provide unique codes for influencers to share. Consumers get deals, influencers earn commissions, and everything is neatly tracked.
Let’s be honest, everyone is tired of the countless ads that we get to see from scrolling. This is why you and your team need to get creative and aim t stay relevant during the last two quarters of the year. High brand awareness will make people recall your brand when it comes to gifting.
It shouldn’t come as a surprise that we’re telling you this, but influencers are one of the best strategies to put your brand out there. Social media is the cool hangout spot during the holidays. People want to see real stories, not just run-of-the-mill ads. Get influencers to narrate your brand story on platforms like TikTok and Instagram.
Nevertheless, this strategy needs to be applied with time as well. Our data has shown that brands are “booking” influencers for the Holidays as soon as August. Influencers are busy people and if you wait until the last minute, you might not find a great selection to pick from.
Listen, we know Q4 can be rough, but this time shall pass and we know that you will close the year celebrating all your successes. Want to start looking for the right influencer to help you get there? Talk to one of our experts so we can craft the best strategy for your business’ holiday season.