Influencer Marketing Pocket Dictionary Vol. I

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January 16, 2024
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Hey there! Just started getting into influencer marketing and have no idea what all those confusing terms and acronyms mean? We know it might feel like another whole language and it might overwhelm you enough that you want to quit, but please don't! We came up with a little pocket dictionary that will help you navigate through the intriguing world of influencer marketing lingo. So, grab a cup of coffee, sit back, and let's decode some of the common terms you're likely to encounter!

Call to Action (CTA) ~ an instruction or prompt that encourages viewers or readers to take a specific action, such as visiting your website, making a purchase, or signing up for a newsletter. Including a clear and compelling CTA in influencer marketing campaigns can help drive conversions and measurable results.

Conversion ~ occurs when a viewer or follower takes the desired action, such as making a purchase or subscribing to a service, as a result of an influencer's content. Tracking conversions is essential for evaluating the success of your influencer marketing efforts and calculating the return on investment (ROI).

CPV (Cost per View) ~ the cost associated with each view of a piece of content. It's typically used in influencer marketing to measure the efficiency of video campaigns. By calculating the CPV, you can assess the cost-effectiveness of your content and determine if it aligns with your marketing goals.

Engagement ~ the level of interaction and involvement between an influencer and their audience. It includes likes, comments, shares, and saves on posts. High engagement rates indicate a highly active and attentive audience, which is a valuable metric for businesses when choosing influencers to collaborate with. 

ER (Engagement Rate) ~ a metric that measures the level of interaction an influencer's content receives, typically expressed as a percentage. It's calculated by dividing the total engagements (likes, comments, shares, etc.) by the total reach or impressions of a post. ER helps gauge how well an influencer connects with their audience and can assist in identifying influencers with high engagement levels.

Impressions ~ the number of times an influencer's content is displayed to users. It represents the potential visibility of a post but doesn't guarantee that every impression translates into engagement. Understanding impressions helps you evaluate the potential exposure your brand can receive through influencer partnerships.

Influencer ~ a person who has built a dedicated following on social media or other online platforms. They have the power to impact their followers' purchasing decisions through their authority, authenticity, and expertise. Influencers come in various sizes, from nano-influencers with a small but engaged audience to macro-influencers with a massive reach.

Influencer Campaign ~ a focused and coordinated marketing effort where multiple influencers collaborate to promote a brand or a specific product or service. Influencer campaigns often have a specific goal, timeline, and target audience, and they can be a powerful way to generate buzz and drive engagement. 

Reach ~  the total number of unique individuals who see an influencer's content. It represents the potential audience size an influencer can expose your brand to. When selecting influencers, consider both their reach and the relevance of their audience to your target market.

ROI (Return on Investment) ~ a metric that measures the profitability or effectiveness of an investment. In influencer marketing, it helps you assess the value and success of your campaigns by comparing the revenue or other key performance indicators (KPIs) generated against the resources invested.

Sponsored Content ~ promotional material created by influencers in collaboration with a brand. In exchange for compensation or free products/services, influencers create content that integrates your brand message naturally. It's crucial to establish clear guidelines and expectations to ensure the content aligns with your brand's values and resonates with the influencer's audience. 

UGC ~ any form of content, such as text, images, videos, or reviews, that is created and shared by individuals who are not always influencers but rather regular users of a platform or website who are proficient at creating content.

Now it all seems easier, doesn't it? Whenever you feel ready, start your campaign here.

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